Scott Brown Footnotes

January 27, 2010 by Jerry

scottbrown

As a footnote to Monday’s post about Scott Brown’s upset victory in the Massachusetts senate race and his now-famous statement, “With all due respect. It’s not the Kennedy seat, and it’s not the Democrat’s seat. It’s the People’s seat,” this week, the New York Times reported about an election campaign in Illinois, in which one candidate is deploying Senator Brown’s formula,

Representative Mark Steven Kirk, the front-runner in the Republican primary for the Senate
seat once held by President Obama, has even taken to talking like Mr. Brown. “No one should
make the mistake by calling this the Obama seat,” he said in an interview. “This is the seat
of the people of Illinois.”

As a further footnote, Barry James Folsom, the CEO of TwirlTv, who first suggested the Brown post, wrote to me and call Brown’s statement “a great example of WIIFM.” Former participants of the Power Presentations program, as Barry James is, will realize that he was referring to our term, “WIIFY,” which stands for “What’s In It for You,” the ultimate audience benefit statement.

I emailed BJ to remind him of the importance of the shift from “M” to “Y,” that is, from “Me” to “You.” His reply is worth noting: “Of course, WIIFM is the PROBLEM, WIIFY is the solution.”

‘nuff said, BJ.

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