Blogs
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April 26, 2010 by Pearl
Honda’s commercial “Cog,” is a two-minute long masterpiece created by Wieden+Kennedy, an international advertising firm. The production of the commercial required an astounding 606 takes and took 3 months to complete, including the engineering design of the sequence. The total cost of the commercial was 6 million dollars. Yet, no computer graphic or digital manipulations were used in the creation of its images. Everything that you see happened in real time. Despite the high cost, Honda executives believed that “Cog” would pay for itself simply because of the free showings. To date, there have been more than 470,000 views of
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April 23, 2010 by Ben Rosen
Here’s a thought experiment. Assume that the iPad was introduced in 2007 (not 2010). And assume that the iPhone was introduced in 2010 (not 2007). The revised scenario… 2007: Apple announces the iPad! Brilliant hi-res color display, Internet, email, iPod features, beautifully displayed movies/videos/photos, touch display, game platform, and thousands of third-party applications. Weighs just 1.5 pounds, and measures 7.5 by 9.5 inches—fits easily in your briefcase. Three years later… 2010: Apple announces the iPhone! Brilliant hi-res color display, Internet, email, iPod features, beautifully displayed movies/videos/photos, touch display, game platform, and thousands
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April 22, 2010 by Jerry
Politics and Personality On September 26, 1960 Richard M. Nixon, the sitting Vice President, met Senator John F. Kennedy of Massachusetts in the first-ever televised debate between candidates for the U.S. presidency. By virtue of his superior presentation skills, Kennedy, the underdog, was able to reverse field by winning the debate and, ultimately, the election. The event was to change the face of politics forever. Fast forward 50 years to last Thursday’s first-ever televised debate among candidates for the Prime Minister of Britain. Gordon Brown, the sitting Prime Minister and the head of the Labour Party, who had been
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April 21, 2010 by Nichole
Stanford University Graduate School of Businss again invited Jerry Weissman to speak in The Expert Speaker Series. On April 7, Jerry spoke to a group of 60+ graduate students on The Art of Telling Your Story from Presenting to Win. The Expert Speaker Series provides a unique forum for the entire GSB community to hear from pioneers in the field of communication. Speakers in this series are world-renowned for their research and work coaching top executives to become better communicators and leaders.
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April 21, 2010 by Jerry
At long last, the severe impact of the recession on employment is beginning to ease. The New York Times reported that “After more than two years in which over 8 million jobs were lost, the country’s nonfarm payrolls surged in March. Employers added 162,000 jobs last month, and employment numbers in the previous two months were revised upward.” But there is still a long way to go. CNN is providing an excellent public service to help unemployed people find work: The job seekers are given 30 seconds on air to make a pitch to prospective employers in the viewing
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April 19, 2010 by Jerry
In yesterday’s New York Times, two of their senior writers employed a literary technique that any writer or presenter would do well to use to his or her advantage: Bookends, where a figure of speech—a quote, a title, an incident, a person—is referenced at the beginning and then again at the end of a story. This simple culminating device adds continuity to any story or presentation. The writers in this case are opinion columnists Frank Rich and Nicholas Kristof, each of whom used bookends in his article about a current controversy; Mr. Rich on implied racism in the Republican
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April 16, 2010 by Olivier
Readers of the Power Presentations blogs are well aware of the importance of the Less is More principle as it applies to presentation content as well as to presentation graphic design and animation. Some of the posts have also shown how the principle even extends to include merchandising and iPhone apps. Another important extension is to email. With the pervasiveness of email as the primary form of communication in business today, mastering this communication medium is vital for a successful career. Here is how the Less is More principle elegantly applies to email in two key areas, Style and
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April 12, 2010 by Jerry
One of the most common problems in all forms of communication—and that includes presentations, conversations, writing, and movies—is the lack of a clear objective; an earnest but unfocused effort that results in an irritated “What’s your point?” reaction from listeners. Or, as teenagers put it, “And your point is…?” A related and less common problem—but a problem nonetheless—is trying to make a point without having earned the right to make it. This occurs in business when a presenter asks for the order without having explained what it is he or she is offering and why it is important to
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April 9, 2010 by Nichole
Power Presentations is proud to announce a new workshop to The Power Presenter Workshop Series. Q&A: How to Handle Tough Questions This all-day workshop is based on Jerry Weissman’s book and DVD, In the Line of Fire: How to Handle Tough Questions. Monday, June 14, 2010 9:00AM to 5:00PM San Francisco Airport Marriott 1800 Old Bayshore Highway Burlingame, CA 94010 Please visit our Workshop page for more information and registration details. “Have you ever been faced with a tough question? Jerry Weissman shows how it’s not necessarily what the answer is. It’s how you answer that will allow you to prevail and win!” Tim Koogle, Founding CEO, Yahoo!
April 7, 2010 by Jerry
One of the bestselling books in the “Running Meetings and Presentations” category on Amazon is The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, in which author Carmine Gallo offers his readers presentation lessons from the charismatic Apple CEO. Another lesson comes from Neil Curtis, a conceptual artist who created a mashup of the launch presentation for the iPad. The clever video clip strings together the scores of adjectives Mr. Jobs and his Apple co-presenters used during the event—multiple iterations of “extraordinary,” “phenomenal,” “great,” “awesome,” “super,” “amazing,” and “terrific”—all of them quite
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