Presenting to Win: The Art of Telling Your Story
30 MILLION PRESENTATIONS WILL BE GIVEN TODAY. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly… discover common ground… and, together, decide to act. Presenting to Win: The Art of Telling Your Story is about getting those Aha! moments: and the extraordinary success that follows from them. Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what’s in it for the audience. In the pages you’ll learn how to use graphics to support your story, not bury it, and ways to keep your presentation fresh, no matter how often you deliver it.
These techniques have proven themselves with hundreds of billions of dollars on the line. Thousands of Weissman’s elite clients have already mastered them. Now it’s your turn!
- Techniques proven in hundreds of IPO road shows
How you can convince even the world’s toughest audiences - What you must do to tell your story
Focus before Flow: Identifying your real goals and message - The power of the WIIFY: What’s In It For You
Staying focused on what your audience really cares about - Capture your audience in 90 seconds… and never let go!
Opening Gambits and compelling linkages - The practical mechanics of effective presentations
Making the most of bullets, graphics, charts, and special effects - From Brainstorming through delivery
Crafting the Power Presentation, one step at a time - Beyond the bullet point
Presentations that connect! - Bring your message to life
Using proven storytelling techniques - Learn by example
Case studies from the world’s leading companies
Order Presenting to Win from the following online book sellers:
or, purchase in-store from Barnes & Noble and Borders